Enhancing Customer Experience with Enterprise Architecture
For over a year, I have been researching the role of Enterprise Architecture (EA) in Customer Experience Design. Research suggests that EA…
For over a year, I have been researching the role of Enterprise Architecture (EA) in Customer Experience Design. Research suggests that EA enables exceptional customer experience (CX), albeit through adopting customer-centric EA practices. How and what can you do to improve your CX using EA?
This “Abstract” publicati…
